Customized Kids Birthday Cakes in Melbourne’s West Launched by Amour Desserts

Amour Desserts, a bakery operating in Melbourne’s Western Suburbs, has today been recognized as being a specialist in producing customized kids birthday cakes in Melbourne’s West.

Amour Desserts has been operating in the Bakery & Confectionary market for 7+ years and competes against notable businesses such as Ferguson Plarre and Stylish Cakes. They have been able to make such a strong impression on the market and gain reputation by providing better quality cakes & cookies for a better price, creating products with unique flavors from Malaysia & Singapore, and constantly listening to what the customers are saying, instead of assuming they already know best..

Er Rin Tan, Amour Desserts’ Chief Baker, spoke about its recent recognition, expanding on some of the decisions and motivations that led the business to the level it’s currently reached.

“When Amour Desserts was founded, it was made abundantly clear we wanted to be the kind of business that was known as a family-style bakery business who always puts customers first. One of the biggest challenges we faced was a huge increase in competition over the years and especially after COVID-19 lockdowns when more bakeries were mushrooming. Fortunately with some good people behind us, and a huge dose of faith to keep going, combining with the complete trust & confidence in our products & services by our regular clients, we were able to overcome every obstacle and really hit our stride.”

Er Rin Tan, also mentioned Amour Desserts’ future plans involve expanding into a new location to increase production efficiency of the existing products & services, as well as looking for more distributors to carry their products in Melbourne. It’s the hope of the company that they will continue to serve their customers to a level beyond any of the competition could despite the increased cost for deliveries..

Amour Desserts plans to maintain its position at the forefront of Customized Birthday Cakes for Kids in Melbourne’s West for years to come, building on its success, finding new ways to serve its community, customers and the world at large.

More information on Amour Desserts can be found at their website:

Amour Desserts

91 Grieve Parade


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