Recent changes in how consumers watch television have changed the dynamics of advertising. Nearly 85 million American households now stream their favorite shows instead of watching them on traditional cable or satellite channels. Giving Tree Media has updated its services to help companies take advantage of these changes.
To learn more about advertising through streaming services, please visit https://givingtreemedia.com/store
The new updates allow clients to send their advertisements to any screen a potential customer may view, including phones, tablets, desktops, laptops, and televisions. This is becoming increasingly important as more viewers continue to end their classic cable subscriptions.
A study by The Trade Desk found that up to 27% of American cable TV subscribers plan to close their accounts by the end of the year and change to streaming services. This has been a growing trend for the last decade, but in recent years, it has sped up.
Only a few years ago cable subscriptions were being canceled by roughly 3% of viewers per year, with the number jumping to 15% in 2020. This signaled a shift in the way consumers receive their entertainment and their advertising. While that number has jumped to 27% for 2021, analysts expect the trend to continue to grow.
Advertising through streaming services has several benefits, aside from increasing the number of households that the ads are viewed in. The technology differs from cable and satellite by allowing potential customers to re-watch ads they enjoyed or were interested in, as well as being able to interact with a company directly from the advertisement by clicking.
Built-in tracking elements allow companies to see the results of their ads, and the engagement of potential customers. It is possible to view what websites they have been shown on, when customers have seen them, and how they interacted.
Through the use of robust tracking, companies can know exactly which ads, and which websites, consumers are most attracted to. This allows them to tailor future advertisements precisely to increase engagement and sales, with no need for further research.
For more information about advertising with streaming TV, please visit https://givingtreemedia.com/store
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Daily Michigan News journalist was involved in the writing and production of this article.